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NEW ENGLAND KEYBOARD GROUP

LOGO PROPOSAL

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THE LOGOS

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LIGHT DESIGN

For use in simpler applications

FULL DESIGN

For use in promotional material

EXTRA LIGHT DESIGN

For use in even simpler applications

DESIGN PROCESS

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Many keyboard-related logos have

followed the boring trend of becoming flat and untextured.

The text here has a shadow

applied to it to give it some

more visual interest without

making it too flamboyant.

To maintain identifiability, the shades of blue that made up the majority of the existing logo are kept, this time in gradient form.

To place more emphasis on the New England part of the NEKB server, I drew an outline of the region behind the main logo.

 

Our server's identifying trait isn't that we are keyboard enthusiasts, but rather that we are New England keyboard enthusiasts. Go Pats!

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Current server logo is partially hidden when there are notifications from the server. Space around the main logo was added to avoid this issue.

THEMING

Thanks to the simplicity of this logo design, it is relatively easy to apply the design language of the logo to other places, like the banner. It makes the whole server that much more cohesive.

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Important announcements can be quickly and easily made in poster form to continue cohesiveness even in simpler applications.

Rough draft of an animated server logo - if requested, the vision of this will be that the text will press down in sequence like keycaps — another callback to the existing logo.

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RENDER

(because we all love a good render)

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